Institutions of the University of Bayreuth
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Schreiner, Timo:
Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping : Insights from the apparel industry.
Bayreuth
,
2023
. - VII, 201 P.
(
Doctoral thesis,
2023
, University of Bayreuth, Faculty of Law, Business and Economics)
Herfort, Melanie:
Media agencies’ business characteristics : Co-creation and co-destruction of value.
2023
. - XI, 87 P.
(
Doctoral thesis,
2022
, University of Bayreuth, Faculty of Law, Business and Economics)
Baier, Daniel ; Vökler, Sascha:
One-stage product-line design heuristics : an empirical comparison.
In: OR Spectrum.
(2023)
.
ISSN 1436-6304
DOI der Verlagsversion: https://doi.org/10.1007/s00291-023-00716-0
Kopplin, Cristopher Siegfried ; Rosenthal, Louisa:
The positive effects of combined breathing techniques and cold exposure on perceived stress : a randomised trial.
In: Current Psychology.
(7 October 2022)
.
ISSN 1936-4733
DOI der Verlagsversion: https://doi.org/10.1007/s12144-022-03739-y
Brand, Benedikt Martin ; Rausch, Theresa Maria ; Brandel, Jannika:
The Importance of Sustainability Aspects When Purchasing Online : Comparing Generation X and Generation Z.
In: Sustainability.
Vol. 14
(8 May 2022)
Issue 9
.
- No. 5689.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su14095689
Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Cultural differences in processing online customer reviews : holistic versus analytic thinkers.
In: Electronic Markets.
Vol. 32
(28 April 2022)
.
- pp. 1039-1060.
ISSN 1422-8890
DOI der Verlagsversion: https://doi.org/10.1007/s12525-022-00543-1
Kopplin, Cristopher Siegfried ; Gantert, Till M. ; Maier, Julia Verena:
Acceptance of matchmaking tools in coworking spaces : an extended perspective.
In: Review of Managerial Science.
Vol. 16
(2022)
.
- pp. 1911-1943.
ISSN 1863-6683
DOI der Verlagsversion: https://doi.org/10.1007/s11846-021-00498-1
Kopplin, Cristopher Siegfried:
Novel Instruments in Work and Consumption: The Cases of Coworking and Sustainable Behavior.
Bayreuth
,
2022
. - 333 P.
(
Doctoral thesis,
2021
, University of Bayreuth, Faculty of Law, Business and Economics)
Baier, Daniel ; Stöcker, Björn:
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft.
Vol. 92
(2022)
.
- pp. 645-673.
ISSN 1861-8928
DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01068-3
Ewers, Karolina:
We need to talk… - Acceptance of Digital Voice Assistants among Millennials and older people.
Bayreuth
,
2022
. - IX, 143 P.
(
Doctoral thesis,
2021
, University of Bayreuth, Faculty of Law, Business and Economics)
Brand, Benedikt Martin:
Extrinsic Information Cues for Mitigating Information Asymmetry in e-Commerce : A German-Chinese Perspective.
Bayreuth
,
2022
. - VIII, 248 P.
(
Doctoral thesis,
2021
, University of Bayreuth, Faculty of Law, Business and Economics)
Rausch, Theresa Maria ; Albrecht, Tobias ; Baier, Daniel:
Beyond the beaten paths of forecasting call center arrivals : on the use of dynamic harmonic regression with predictor variables.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft.
(17 December 2021)
.
ISSN 1861-8928
DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01075-4
Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Above and beyond meat : the role of consumers' dietary behavior for the purchase of plant-based food substitutes.
In: Review of Managerial Science.
(July 2021)
.
ISSN 1863-6683
DOI der Verlagsversion: https://doi.org/10.1007/s11846-021-00480-x
Becker, Julia:
The Digital Workplace : Antecedents and Consequences of Technostress.
Bayreuth
,
2021
. - 256 P.
(
Doctoral thesis,
2021
, University of Bayreuth, Faculty of Law, Business and Economics)
Rausch, Theresa Maria:
Quo vadis, e-commerce? Insights on and innovative approaches towards selected current challenges in the e-commerce context.
2021
. - VIII, 228 P.
(
Doctoral thesis,
2021
, University of Bayreuth, Faculty of Law, Business and Economics)
Derra, Nicholas Daniel:
Machine Learning and Technostress as Important Aspects for Improving the Performance of Data Scientists in Contemporary Marketing Contexts.
Bayreuth
,
2021
. - IX, 204 P.
(
Doctoral thesis,
2021
, University of Bayreuth, Faculty of Law, Business and Economics)
Stöcker, Björn ; Baier, Daniel ; Brand, Benedikt Martin:
New insights in online fashion retail returns from a customers’ perspective and their dynamics.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft.
Vol. 91
(19 March 2021)
.
- pp. 1149-1187.
ISSN 1861-8928
DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01032-1
Rese, Alexandra ; Görmar, Lars ; Herbig, Alena:
Social networks in coworking spaces and individual coworker’s creativity.
In: Review of Managerial Science.
(8 February 2021)
.
ISSN 1863-6683
DOI der Verlagsversion: https://doi.org/10.1007/s11846-021-00445-0
Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility.
Bayreuth
,
2021
. - 14 S.
DOI der Verlagsversion: https://doi.org/10.1016/j.trd.2020.102680
Stöcker, Björn:
New Approaches to Customer Relationship Management in Fashion Retail Online.
Bayreuth
,
2021
. - X, 162 P.
(
Doctoral thesis,
2021
, University of Bayreuth, Faculty of Law, Business and Economics)
Brand, Benedikt Martin ; Baier, Daniel:
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to CBC?
In: Archives of Data Science, Series A.
Vol. 6
(22 September 2020)
Issue 1
.
ISSN 2363-9881
DOI der Verlagsversion: https://doi.org/10.5445/KSP/1000098011/06
Baier, Daniel ; Rausch, Theresa Maria ; Wagner, Timm F.:
The Drivers of Sustainable Apparel and Sportswear Consumption : A Segmented Kano Perspective.
In: Sustainability.
Vol. 12
(2020)
Issue 7
.
- No. 2788.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su12072788
Homfeldt, Felix:
Integrating supply chain partners into the front end of the innovation process : Empirical evidence from the German automotive industry.
2020
. - VIII, 187 P.
(
Doctoral thesis,
2020
, University of Bayreuth, Faculty of Law, Business and Economics)
Suckau, Kristin:
Die Ermittlung von individuellen Zahlungsbereitschaften mittels Präferenzmessung : Die Price-Adapted Choice-Based Conjointanalyse.
Bayreuth
,
2018
. - XXXIX, 125 P.
(
Doctoral thesis,
2018
, University of Bayreuth, Faculty of Law, Business and Economics)
Eimecke, Jörgen ; Suckau, Kristin ; Storz, Sandra ; Kaiser, Matthias:
E-Recruiting : Anforderungen und Präferenzen von HR-Professionals.
Bayreuth
,
2017
. - 23 P.
Kaiser, Matthias ; Heinrich, Jana:
Patienten-Adhärenz in der oralen Tumortherapie : eine conjointanalytische Erhebung von Adhärenzerfolgsfaktoren bei Onkologen.
2017
Event: 9. DGGÖ Jahrestagung 2017
, 9.-10.03.2017
, Basel.
(Conference item: Conference
,
Poster
)
Kaiser, Matthias J. ; Heinrich, Jana:
Versorgungsforschung Oberfranken : Verordnung von Arzneimitteln bei Prostata-CA in der Netzwerkstruktur.
Bayreuth
,
2017
. - 55 P.
Kutschke, Anke ; Rese, Alexandra ; Baier, Daniel:
The Effects of Locational Factors on the Performance of Innovation Networks in the German Energy Sector.
In: Sustainability.
Vol. 8
(8 December 2016)
Issue 12
.
- Article number: 1281.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su8121281
Kaiser, Matthias ; Stieler, Maximilian:
Emotions in negotiations : implications from pharma key account management activities towards German Statutory Health Insurances.
2016
Event: EuHEA Conference
, 13.-16. Juli 2016
, Hamburg.
(Conference item: Conference
,
Poster
)