Emotions in negotiations : implications from pharma key account management activities towards German Statutory Health Insurances

URN to cite this document: urn:nbn:de:bvb:703-epub-3371-7

Title data

Kaiser, Matthias ; Stieler, Maximilian:
Emotions in negotiations : implications from pharma key account management activities towards German Statutory Health Insurances.
2016
Event: EuHEA Conference , 13.-16. Juli 2016 , Hamburg.
(Conference item: Conference , Poster )

	Format: PDF Name: UBT_EuHeA2016-Poster_130716_MJK.pdf Version: Published Version Available under License Creative Commons BY 4.0: Attribution
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Abstract

- This research work aims to illustrate, how emotions might influence bilateral negotiations in the health care sector, e.g. the selective contract negotiations between National Pharma Key Account Management (PKAM) and German Statutory Health Insurances (SHI). - Business situations are highly social in nature and emotions play a major role in the way the individuals communicate (Hatfield et al. 1994, Parkinson 1996). - Research on emotions in negotiations has particularly stressed the importance of cooperative negotiation strategies (Forgas 1998) and a pleasant atmosphere during the negotiation episode (Barry et al. 2004). - They manifest itself in the pharmaceutical industry in Key Account Management (KAM) activities for institutional clients in the so-called pharma-health insurance-dialogue (Germany)

Further data

Item Type:	Conference item (Poster)
Keywords:	Pharma; Payer; Dialoque; Emotions; Emotions Research; KAM; German SHI
DDC Subjects:	300 Social sciences > 300 Social sciences, sociology and anthropology 300 Social sciences > 330 Economics 600 Technology, medicine, applied sciences > 610 Medicine and health
Institutions of the University:	Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Language:	English
Originates at UBT:	Yes
URN:	urn:nbn:de:bvb:703-epub-3371-7
Date Deposited:	01 Sep 2017 08:49
Last Modified:	01 Sep 2017 08:49
URI:	https://epub.uni-bayreuth.de/id/eprint/3371

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