Institutions of the University of Bayreuth
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier

2021

Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Above and beyond meat : the role of consumers' dietary behavior for the purchase of plant-based food substitutes.
In: Review of Managerial Science. (July 2021) .
ISSN 1863-6683
DOI der Verlagsversion: https://doi.org/10.1007/s11846-021-00480-x

Becker, Julia:
The Digital Workplace : Antecedents and Consequences of Technostress.
Bayreuth , 2021 . - 256 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

Rausch, Theresa Maria:
Quo vadis, e-commerce? Insights on and innovative approaches towards selected current challenges in the e-commerce context.
2021 . - VIII, 228 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

Derra, Nicholas Daniel:
Machine Learning and Technostress as Important Aspects for Improving the Performance of Data Scientists in Contemporary Marketing Contexts.
Bayreuth , 2021 . - IX, 204 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility.
Bayreuth , 2021 . - 14 S.
DOI der Verlagsversion: https://doi.org/10.1016/j.trd.2020.102680

Stöcker, Björn:
New Approaches to Customer Relationship Management in Fashion Retail Online.
Bayreuth , 2021 . - X, 162 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

2020

Brand, Benedikt M. ; Baier, Daniel:
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to CBC?
In: Archives of Data Science, Series A. Vol. 6 (22 September 2020) Issue 1 .
ISSN 2363-9881
DOI der Verlagsversion: https://doi.org/10.5445/KSP/1000098011/06

Baier, Daniel ; Rausch, Theresa Maria ; Wagner, Timm F.:
The Drivers of Sustainable Apparel and Sportswear Consumption : A Segmented Kano Perspective.
In: Sustainability. Vol. 12 (2020) Issue 7 . - No. 2788.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su12072788

Homfeldt, Felix:
Integrating supply chain partners into the front end of the innovation process : Empirical evidence from the German automotive industry.
2020 . - VIII, 187 P.
( Doctoral thesis, 2020 , University of Bayreuth, Faculty of Law, Business and Economics)

2018

Suckau, Kristin:
Die Ermittlung von individuellen Zahlungsbereitschaften mittels Präferenzmessung : Die Price-Adapted Choice-Based Conjointanalyse.
Bayreuth , 2018 . - XXXIX, 125 P.
( Doctoral thesis, 2018 , University of Bayreuth, Faculty of Law, Business and Economics)

2017

Eimecke, Jörgen ; Suckau, Kristin ; Storz, Sandra ; Kaiser, Matthias:
E-Recruiting : Anforderungen und Präferenzen von HR-Professionals.
Bayreuth , 2017 . - 23 P.

Kaiser, Matthias ; Heinrich, Jana:
Patienten-Adhärenz in der oralen Tumortherapie : eine conjointanalytische Erhebung von Adhärenzerfolgsfaktoren bei Onkologen.
2017
Event: 9. DGGÖ Jahrestagung 2017 , 9.-10.03.2017 , Basel.
(Conference item: Conference , Poster )

Kaiser, Matthias J. ; Heinrich, Jana:
Versorgungsforschung Oberfranken : Verordnung von Arzneimitteln bei Prostata-CA in der Netzwerkstruktur.
Bayreuth , 2017 . - 55 P.

2016

Kutschke, Anke ; Rese, Alexandra ; Baier, Daniel:
The Effects of Locational Factors on the Performance of Innovation Networks in the German Energy Sector.
In: Sustainability. Vol. 8 (8 December 2016) Issue 12 . - Article number: 1281.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su8121281

Kaiser, Matthias ; Stieler, Maximilian:
Emotions in negotiations : implications from pharma key account management activities towards German Statutory Health Insurances.
2016
Event: EuHEA Conference , 13.-16. Juli 2016 , Hamburg.
(Conference item: Conference , Poster )