Institutions of the University of Bayreuth
Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier

2023

Schreiner, Timo:
Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping : Insights from the apparel industry.
Bayreuth , 2023 . - VII, 201 P.
( Doctoral thesis, 2023 , University of Bayreuth, Faculty of Law, Business and Economics)

Herfort, Melanie:
Media agencies’ business characteristics : Co-creation and co-destruction of value.
2023 . - XI, 87 P.
( Doctoral thesis, 2022 , University of Bayreuth, Faculty of Law, Business and Economics)

Baier, Daniel ; Vökler, Sascha:
One-stage product-line design heuristics : an empirical comparison.
In: OR Spectrum. (2023) .
ISSN 1436-6304
DOI der Verlagsversion: https://doi.org/10.1007/s00291-023-00716-0

2022

Kopplin, Cristopher Siegfried ; Rosenthal, Louisa:
The positive effects of combined breathing techniques and cold exposure on perceived stress : a randomised trial.
In: Current Psychology. (7 October 2022) .
ISSN 1936-4733
DOI der Verlagsversion: https://doi.org/10.1007/s12144-022-03739-y

Brand, Benedikt Martin ; Rausch, Theresa Maria ; Brandel, Jannika:
The Importance of Sustainability Aspects When Purchasing Online : Comparing Generation X and Generation Z.
In: Sustainability. Vol. 14 (8 May 2022) Issue 9 . - No. 5689.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su14095689

Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Cultural differences in processing online customer reviews : holistic versus analytic thinkers.
In: Electronic Markets. Vol. 32 (28 April 2022) . - pp. 1039-1060.
ISSN 1422-8890
DOI der Verlagsversion: https://doi.org/10.1007/s12525-022-00543-1

Kopplin, Cristopher Siegfried ; Gantert, Till ; Maier, Julia Verena:
Acceptance of matchmaking tools in coworking spaces : an extended perspective.
In: Review of Managerial Science. Vol. 16 (2022) . - pp. 1911-1943.
ISSN 1863-6683
DOI der Verlagsversion: https://doi.org/10.1007/s11846-021-00498-1

Kopplin, Cristopher Siegfried:
Novel Instruments in Work and Consumption: The Cases of Coworking and Sustainable Behavior.
Bayreuth , 2022 . - 333 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

Baier, Daniel ; Stöcker, Björn:
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. Vol. 92 (2022) . - pp. 645-673.
ISSN 1861-8928
DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01068-3

Ewers, Karolina:
We need to talk… - Acceptance of Digital Voice Assistants among Millennials and older people.
Bayreuth , 2022 . - IX, 143 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

Brand, Benedikt Martin:
Extrinsic Information Cues for Mitigating Information Asymmetry in e-Commerce : A German-Chinese Perspective.
Bayreuth , 2022 . - VIII, 248 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

2021

Rausch, Theresa Maria ; Albrecht, Tobias ; Baier, Daniel:
Beyond the beaten paths of forecasting call center arrivals : on the use of dynamic harmonic regression with predictor variables.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. (17 December 2021) .
ISSN 1861-8928
DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01075-4

Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Above and beyond meat : the role of consumers' dietary behavior for the purchase of plant-based food substitutes.
In: Review of Managerial Science. (July 2021) .
ISSN 1863-6683
DOI der Verlagsversion: https://doi.org/10.1007/s11846-021-00480-x

Becker, Julia:
The Digital Workplace : Antecedents and Consequences of Technostress.
Bayreuth , 2021 . - 256 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

Rausch, Theresa Maria:
Quo vadis, e-commerce? Insights on and innovative approaches towards selected current challenges in the e-commerce context.
2021 . - VIII, 228 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

Derra, Nicholas Daniel:
Machine Learning and Technostress as Important Aspects for Improving the Performance of Data Scientists in Contemporary Marketing Contexts.
Bayreuth , 2021 . - IX, 204 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

Stöcker, Björn ; Baier, Daniel ; Brand, Benedikt Martin:
New insights in online fashion retail returns from a customers’ perspective and their dynamics.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. Vol. 91 (19 March 2021) . - pp. 1149-1187.
ISSN 1861-8928
DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01032-1

Rese, Alexandra ; Görmar, Lars ; Herbig, Alena:
Social networks in coworking spaces and individual coworker’s creativity.
In: Review of Managerial Science. (8 February 2021) .
ISSN 1863-6683
DOI der Verlagsversion: https://doi.org/10.1007/s11846-021-00445-0

Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility.
Bayreuth , 2021 . - 14 S.
DOI der Verlagsversion: https://doi.org/10.1016/j.trd.2020.102680

Stöcker, Björn:
New Approaches to Customer Relationship Management in Fashion Retail Online.
Bayreuth , 2021 . - X, 162 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

2020

Brand, Benedikt Martin ; Baier, Daniel:
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to CBC?
In: Archives of Data Science, Series A. Vol. 6 (22 September 2020) Issue 1 .
ISSN 2363-9881
DOI der Verlagsversion: https://doi.org/10.5445/KSP/1000098011/06

Baier, Daniel ; Rausch, Theresa Maria ; Wagner, Timm F.:
The Drivers of Sustainable Apparel and Sportswear Consumption : A Segmented Kano Perspective.
In: Sustainability. Vol. 12 (2020) Issue 7 . - No. 2788.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su12072788

Homfeldt, Felix:
Integrating supply chain partners into the front end of the innovation process : Empirical evidence from the German automotive industry.
2020 . - VIII, 187 P.
( Doctoral thesis, 2020 , University of Bayreuth, Faculty of Law, Business and Economics)

2018

Suckau, Kristin:
Die Ermittlung von individuellen Zahlungsbereitschaften mittels Präferenzmessung : Die Price-Adapted Choice-Based Conjointanalyse.
Bayreuth , 2018 . - XXXIX, 125 P.
( Doctoral thesis, 2018 , University of Bayreuth, Faculty of Law, Business and Economics)

2017

Eimecke, Jörgen ; Suckau, Kristin ; Storz, Sandra ; Kaiser, Matthias:
E-Recruiting : Anforderungen und Präferenzen von HR-Professionals.
Bayreuth , 2017 . - 23 P.

Kaiser, Matthias ; Heinrich, Jana:
Patienten-Adhärenz in der oralen Tumortherapie : eine conjointanalytische Erhebung von Adhärenzerfolgsfaktoren bei Onkologen.
2017
Event: 9. DGGÖ Jahrestagung 2017 , 9.-10.03.2017 , Basel.
(Conference item: Conference , Poster )

Kaiser, Matthias J. ; Heinrich, Jana:
Versorgungsforschung Oberfranken : Verordnung von Arzneimitteln bei Prostata-CA in der Netzwerkstruktur.
Bayreuth , 2017 . - 55 P.

2016

Kutschke, Anke ; Rese, Alexandra ; Baier, Daniel:
The Effects of Locational Factors on the Performance of Innovation Networks in the German Energy Sector.
In: Sustainability. Vol. 8 (8 December 2016) Issue 12 . - Article number: 1281.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su8121281

Kaiser, Matthias ; Stieler, Maximilian:
Emotions in negotiations : implications from pharma key account management activities towards German Statutory Health Insurances.
2016
Event: EuHEA Conference , 13.-16. Juli 2016 , Hamburg.
(Conference item: Conference , Poster )