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URN to cite this document: urn:nbn:de:bvb:703-epub-8239-4
Title data
Rese, Alexandra ; Baier, Daniel:
Rental clothing box subscription : The importance of sustainable fashion labels.
In: Journal of Retailing and Consumer Services.
Vol. 83
(2025)
.
- 104153.
ISSN 0969-6989
DOI der Verlagsversion: https://doi.org/10.1016/j.jretconser.2024.104153
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Abstract
Renting fashion using clothing box subscription is a growing trend in the textile industry. The element of surprise varies according to the box type chosen by the customer: the self-assembled or the curated surprise box. Our study focuses on the effects of consumer characteristics, box type and other attributes on the intention to subscribe. We collected data from 364 German respondents and used choice-based conjoint analysis to estimate these effects. A between-subject design helps to compare the self-assembled versus the curated surprise box type. Price has the highest relative importance in the curated surprise box subscription model. In both subscription models, consumers preferred to rent four fashion pieces rather than two. Sustainable fashion labels increase the willingness to pay in the case of the self-assembled box model. Most consumers still prefer new fashion items over second-hand or upcycled ones, leaving considerable room for circular communication strategies.
Further data
| Item Type: | Article in a journal |
|---|---|
| Keywords: | Subscription boxes; Fashion; Sustainable labels; Circular economy; Conditional pricing; Biographical notes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Language: | English |
| Originates at UBT: | Yes |
| URN: | urn:nbn:de:bvb:703-epub-8239-4 |
| Date Deposited: | 19 Feb 2025 09:04 |
| Last Modified: | 19 Feb 2025 09:05 |
| URI: | https://epub.uni-bayreuth.de/id/eprint/8239 |
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