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2021

Purnhagen, Kai ; van Herpen, Erica ; Kamps, Stefanie ; Michetti, Francesca:
Oversized Area Indications on Bonus Packs Fail to Affect Consumers’ Transactional Decisions—More Experimental Evidence on the Mars Case.
In: Journal of Consumer Policy. Vol. 44 (2021) Issue 3 . - pp. 385-406.
ISSN 1573-0700
DOI der Verlagsversion: https://doi.org/10.1007/s10603-021-09490-4

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