Institutions of the University of Bayreuth
Chair Business Administration III - Marketing and Consumer Behaviour

A

Arnold, Lisa-Marie:
Behavioral Insights for the Common Good : Consumer Decision-Making and (Unintended) Effects of Behavioral Interventions in the Context of Behavioral Public Policy and Social Marketing.
Bayreuth , 2024 . - XIV, 98 P.
( Doctoral thesis, 2024 , University of Bayreuth, Faculty of Law, Business and Economics)

B

Buck, Christoph ; Germelmann, Claas Christian ; Eymann, Torsten:
Werte und Motive als Treiber der Smartphone-Nutzungsaktivitäten - Eine empirische Studie.
ed.: Eymann, Torsten
Bayreuth , 2014 . - (Bayreuther Arbeitspapiere zur Wirtschaftsinformatik ; 59 )

D

Diekmann, Larissa ; Germelmann, Claas Christian:
Leftover Consumption as a Means of Food Waste Reduction in Public Space? : Qualitative Insights from Online Discussions.
In: Sustainability. Vol. 13 (2021) Issue 24 . - No. 13564.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su132413564

F

Föhr, Jonas:
A Consumer Behavior and Service Marketing Perspective on Smart Technology : Understanding smart consumption experiences, their contexts, consumer trust, and smart service encounters.
Bayreuth , 2022 . - VI, 213 P.
( Doctoral thesis, 2022 , University of Bayreuth, Faculty of Law, Business and Economics)

H

Held, Johanna:
Täuschung von Konsumenten durch Marketingkommunikation : Empirische Beiträge zu Konsumentenreaktionen und Marketingempfehlungen unter besonderer Berücksichtigung der kategoriespezifischen Literacy von Konsumenten.
Bayreuth , 2019 . - XXIII, 234 P.
( Doctoral thesis, 2018 , University of Bayreuth, Faculty of Law, Business and Economics)

K

Kaiser, Matthias ; Stieler, Maximilian:
Emotions in negotiations : implications from pharma key account management activities towards German Statutory Health Insurances.
2016
Event: EuHEA Conference , 13.-16. Juli 2016 , Hamburg.
(Conference item: Conference , Poster )

M

Mann, David ; Helten, Jessica ; Hoffmann, Sascha W. ; von Sommoggy, Julia ; Rüter, Jana ; Loss, Julika ; Germelmann, Claas Christian ; Tittlbach, Susanne:
Bewegungsfördernde Bibliotheksarbeitsplätze an Hochschulen : Eine Studie zu Wirkung und Akzeptanz bei Studierenden.
In: Prävention und Gesundheitsförderung. (2020) .
ISSN 1861-6755
DOI der Verlagsversion: https://doi.org/10.1007/s11553-020-00806-9

S

Stieler, Maximilian:
Emotions and social interaction through the lens of service-dominant logic.
Bayreuth , 2018 . - I, 112 P.
( Doctoral thesis, 2017 , University of Bayreuth, Faculty of Law, Business and Economics)

W

Winter, Andreas:
Der Higher Purpose als Konzeptualisierung eines Stakeholder Values Based Managements unter besonderer Berücksichtigung normativer Erwartungen.
2022 . - IV, 154 P.
( Doctoral thesis, 2022 , University of Bayreuth, Faculty of Law, Business and Economics)

Wawrzinek, David:
Value Configuration in Higher Education : Theoretical Development and Empirical Case Study.
Bayreuth , 2019 . - 132 P.
( Doctoral thesis, 2019 , University of Bayreuth, Faculty of Law, Business and Economics)