Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis

DOI zum Zitieren der Version auf EPub Bayreuth: https://doi.org/10.15495/EPub_UBT_00008279
URN to cite this document: urn:nbn:de:bvb:703-epub-8279-5

Title data

Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis.
In: Journal of Brand Management. Vol. 32 (2025) . - pp. 150-165.
ISSN 1479-1803
DOI der Verlagsversion: https://doi.org/10.1057/s41262-024-00374-9

Format:	PDF
Name:	s41262-024-00374-9.pdf
Version:	Published Version
Available under License	Creative Commons BY 4.0: Attribution

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Further data

Item Type:	Article in a journal
Keywords:	Brand co-creation; Brand co-creation performances; Brand identity; Brand meaning
DDC Subjects:	300 Social sciences > 330 Economics
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement
Language:	English
Originates at UBT:	Yes
URN:	urn:nbn:de:bvb:703-epub-8279-5
Date Deposited:	10 Mar 2025 08:27
Last Modified:	10 Mar 2025 08:28
URI:	https://epub.uni-bayreuth.de/id/eprint/8279

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