Publications "Anderski, Matthias"

Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis.
In: Journal of Brand Management. Vol. 32 (2025) . - pp. 150-165.
ISSN 1479-1803
DOI der Verlagsversion: https://doi.org/10.1057/s41262-024-00374-9

Anderski, Matthias:
Integrative Human Branding - Brand Building and Brand Management in the Logic of Value Co-Creation.
Bayreuth , 2025 . - XVII, 280 P.
( Doctoral thesis, 2025 , University of Bayreuth, Faculty of Law, Business and Economics)