EPub Bayreuth
Institutions of the University of Bayreuth
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- University of Bayreuth (5448)
- Faculties (4840)
- Faculty of Law, Business and Economics (598)
- Department of Business Administration (388)
- Chair Business Administration XV - Marketing and Sportmanagement (2)
- Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel (2)
- Chair Business Administration XV - Marketing and Sportmanagement (2)
- Department of Business Administration (388)
- Faculty of Law, Business and Economics (598)
- Faculties (4840)
2025
Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis.
In: Journal of Brand Management.
Vol. 32
(2025)
.
- pp. 150-165.
ISSN 1479-1803
DOI der Verlagsversion: https://doi.org/10.1057/s41262-024-00374-9
2020
Woratschek, Herbert ; Kaiser, Mario ; Durchholz, Christian ; Ströbel, Tim:
Preisaufschläge für die sportliche Relevanz.
In: German Journal of Exercise and Sport Research.
Vol. 50
(2020)
Issue 3
.
- pp. 406-416.
ISSN 2509-3150
DOI der Verlagsversion: https://doi.org/10.1007/s12662-020-00661-y