Login
 

Publications "Brand, Lars"

One level up ...
Export as [RSS feed] RSS 1.0 [RSS2 feed] RSS 2.0
Group by: Item Type | Year | No Grouping
Jump to: Article in a journal
Number of items: 1.

Article in a journal

file
Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis.
In: Journal of Brand Management. Vol. 32 (2025) . - pp. 150-165.
ISSN 1479-1803
DOI der Verlagsversion: https://doi.org/10.1057/s41262-024-00374-9

This list was generated on Fri Apr 18 01:51:53 2025 CEST.
[Top of page]