Publications "Brand, Lars"
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Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis. In: Journal of Brand Management. Vol. 32 (2025) . - pp. 150-165. ISSN 1479-1803 DOI der Verlagsversion: https://doi.org/10.1057/s41262-024-00374-9 |