Publications "Brand, Lars"

Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis.
In: Journal of Brand Management. Vol. 32 (2025) . - pp. 150-165.
ISSN 1479-1803
DOI der Verlagsversion: https://doi.org/10.1057/s41262-024-00374-9

Brand, Lars:
Brands in a Transforming Society : Theoretical Concepts and Emerging Research Phenomena of Brand Management within the Context of Digital and Sustainable Transformation.
Bayreuth , 2025 . - XII, 254 P.
( Doctoral thesis, 2025 , University of Bayreuth, Faculty of Law, Business and Economics)