Consumer acceptance of shared e-scooters for urban and short-distance mobility

Titelangaben

Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility.
Bayreuth , 2021 . - 14 S.
DOI der Verlagsversion: https://doi.org/10.1016/j.trd.2020.102680

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Abstract

E-scooters have conquered urban areas as a means for individual mobility and compete with other modes of transportation. While some studies endorse e-scooters as eco-friendly solution for crowded cities, others report contradictory findings and highlight safety issues. To reveal factors affecting e-scooter usage from a consumer’s perspective, a study using an adapted Unified Theory of Acceptance and Use of Technology (UTAUT2) is conducted. Based on random sampling among German public transportation services, 749 responses were collected and analyzed. E-scooters are studied in the context of mobility alternatives, revealing that they are mostly viewed as fun objects, and perceived safety indeed impedes their usage. Additionally, environmental concerns and individual convenience (i.e., performance expectancy) evince to represent the main drivers for using e-scooter. Besides, differences in the motivation for (potential) usage were found between owners and non-owners. Regarding the ecological assessment of e-scooters, they may, in fact, substitute walking over short distances.