Publications "Brand, Benedikt Martin"
Number of items: 6. Article in a journal
Brand, Benedikt Martin ; Rausch, Theresa Maria ; Brandel, Jannika:
The Importance of Sustainability Aspects When Purchasing Online : Comparing Generation X and Generation Z. In: Sustainability. Vol. 14 (8 May 2022) Issue 9 . - No. 5689. ISSN 2071-1050 DOI der Verlagsversion: https://doi.org/10.3390/su14095689
Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Cultural differences in processing online customer reviews : holistic versus analytic thinkers. In: Electronic Markets. Vol. 32 (28 April 2022) . - pp. 1039-1060. ISSN 1422-8890 DOI der Verlagsversion: https://doi.org/10.1007/s12525-022-00543-1
Stöcker, Björn ; Baier, Daniel ; Brand, Benedikt Martin:
New insights in online fashion retail returns from a customers’ perspective and their dynamics. In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. Vol. 91 (19 March 2021) . - pp. 1149-1187. ISSN 1861-8928 DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01032-1
Brand, Benedikt Martin ; Baier, Daniel:
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to CBC? In: Archives of Data Science, Series A. Vol. 6 (22 September 2020) Issue 1 . ISSN 2363-9881 DOI der Verlagsversion: https://doi.org/10.5445/KSP/1000098011/06 Doctoral thesis
Brand, Benedikt Martin:
Extrinsic Information Cues for Mitigating Information Asymmetry in e-Commerce : A German-Chinese Perspective. Bayreuth , 2022 . - VIII, 248 P. ( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics) Preprint, postprint
Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility. Bayreuth , 2021 . - 14 S. DOI der Verlagsversion: https://doi.org/10.1016/j.trd.2020.102680 |