Publications "Brand, Benedikt Martin"

Brand, Benedikt Martin ; Rausch, Theresa Maria ; Brandel, Jannika:
The Importance of Sustainability Aspects When Purchasing Online : Comparing Generation X and Generation Z.
In: Sustainability. Vol. 14 (8 May 2022) Issue 9 . - No. 5689.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su14095689

Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Cultural differences in processing online customer reviews : holistic versus analytic thinkers.
In: Electronic Markets. Vol. 32 (28 April 2022) . - pp. 1039-1060.
ISSN 1422-8890
DOI der Verlagsversion: https://doi.org/10.1007/s12525-022-00543-1

Stöcker, Björn ; Baier, Daniel ; Brand, Benedikt Martin:
New insights in online fashion retail returns from a customers’ perspective and their dynamics.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. Vol. 91 (19 March 2021) . - pp. 1149-1187.
ISSN 1861-8928
DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01032-1

Brand, Benedikt Martin ; Baier, Daniel:
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to CBC?
In: Archives of Data Science, Series A. Vol. 6 (22 September 2020) Issue 1 .
ISSN 2363-9881
DOI der Verlagsversion: https://doi.org/10.5445/KSP/1000098011/06

Brand, Benedikt Martin:
Extrinsic Information Cues for Mitigating Information Asymmetry in e-Commerce : A German-Chinese Perspective.
Bayreuth , 2022 . - VIII, 248 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility.
Bayreuth , 2021 . - 14 S.
DOI der Verlagsversion: https://doi.org/10.1016/j.trd.2020.102680