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Consumer acceptance of shared e-scooters for urban and short-distance mobility

DOI zum Zitieren der Version auf EPub Bayreuth: https://doi.org/10.15495/EPub_UBT_00005231
URN to cite this document: urn:nbn:de:bvb:703-epub-5231-1

Title data

Kopplin, Cristopher Siegfried ; Brand, Benedikt Martin ; Reichenberger, Yannick:
Consumer acceptance of shared e-scooters for urban and short-distance mobility.
Bayreuth , 2021 . - 14 S.
DOI der Verlagsversion: https://doi.org/10.1016/j.trd.2020.102680

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Abstract

E-scooters have conquered urban areas as a means for individual mobility and compete with other modes of transportation. While some studies endorse e-scooters as eco-friendly solution for crowded cities, others report contradictory findings and highlight safety issues. To reveal factors affecting e-scooter usage from a consumer’s perspective, a study using an adapted Unified Theory of Acceptance and Use of Technology (UTAUT2) is conducted. Based on random sampling among German public transportation services, 749 responses were collected and analyzed. E-scooters are studied in the context of mobility alternatives, revealing that they are mostly viewed as fun objects, and perceived safety indeed impedes their usage. Additionally, environmental concerns and individual convenience (i.e., performance expectancy) evince to represent the main drivers for using e-scooter. Besides, differences in the motivation for (potential) usage were found between owners and non-owners. Regarding the ecological assessment of e-scooters, they may, in fact, substitute walking over short distances.

Further data

Item Type: Preprint, postprint
Additional notes (visible to public): Erscheint in: Transportation Research Part D: Transport and Environment 2021,91, 102680; https://doi.org/10.1016/j.trd.2020.102680
Keywords: E-scooters; Technology acceptance; Mobility; Green consumers; Sustainability; Traffic safety
DDC Subjects: 300 Social sciences > 330 Economics
300 Social sciences > 380 Commerce, communications, transportation
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Language: English
Originates at UBT: Yes
URN: urn:nbn:de:bvb:703-epub-5231-1
Date Deposited: 20 Jan 2021 07:32
Last Modified: 20 Jan 2021 07:33
URI: https://epub.uni-bayreuth.de/id/eprint/5231

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