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Above and beyond meat : the role of consumers' dietary behavior for the purchase of plant-based food substitutes

DOI zum Zitieren der Version auf EPub Bayreuth: https://doi.org/10.15495/EPub_UBT_00005800
URN to cite this document: urn:nbn:de:bvb:703-epub-5800-0

Title data

Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Above and beyond meat : the role of consumers' dietary behavior for the purchase of plant-based food substitutes.
In: Review of Managerial Science. (July 2021) .
ISSN 1863-6683
DOI der Verlagsversion: https://doi.org/10.1007/s11846-021-00480-x

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Abstract

Shrinking meat intake levels and simultaneously increasing consumption of plant-based products among consumers suggest that consumers’ dietary behavior implies the purchase of plant-based food substitutes. We contribute to the literature by investigating the most important determinants of consumers’ dietary behavior and attitude towards plant-based food substitutes and whether consumers’ dietary behavior is of relevance for the attitude towards plant-based food substitutes. Data of 1,363 consumers was used for structural equation modeling as well as necessary condition analysis. Consumers’ dietary behavior is found to play only a minor role in attitude formation towards plant-based food substitutes. Dietary behavior is primarily influenced by animal welfare concerns. We did not find environmental concerns, consumers’ perceived effectiveness, and health consciousness to influence dietary behavior. However, as consumers associate a high standard of animal welfare with healthiness and food safety, following a plant-based diet due to animal welfare concerns might be an altruistic pretext for health consciousness as an egoistic motive.

Further data

Item Type: Article in a journal
Keywords: Dietary behavior; Structural equation modeling; Necessary condition analysis; Plant-based food substitutes; Health; Environmental concerns; Animal welfare
DDC Subjects: 300 Social sciences > 330 Economics
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Language: English
Originates at UBT: Yes
URN: urn:nbn:de:bvb:703-epub-5800-0
Date Deposited: 24 Sep 2021 09:38
Last Modified: 24 Sep 2021 09:38
URI: https://epub.uni-bayreuth.de/id/eprint/5800

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