Veröffentlichungen "Rausch, Theresa Maria"

Brand, Benedikt Martin ; Rausch, Theresa Maria ; Brandel, Jannika:
The Importance of Sustainability Aspects When Purchasing Online : Comparing Generation X and Generation Z.
In: Sustainability. Bd. 14 (8 Mai 2022) Heft 9 . - No. 5689.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su14095689

Brand, Benedikt Martin ; Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Cultural differences in processing online customer reviews : holistic versus analytic thinkers.
In: Electronic Markets. Bd. 32 (28 April 2022) . - S. 1039-1060.
ISSN 1422-8890
DOI der Verlagsversion: https://doi.org/10.1007/s12525-022-00543-1

Rausch, Theresa Maria ; Albrecht, Tobias ; Baier, Daniel:
Beyond the beaten paths of forecasting call center arrivals : on the use of dynamic harmonic regression with predictor variables.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. (17 Dezember 2021) .
ISSN 1861-8928
DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01075-4

Kopplin, Cristopher Siegfried ; Rausch, Theresa Maria:
Above and beyond meat : the role of consumers' dietary behavior for the purchase of plant-based food substitutes.
In: Review of Managerial Science. (Juli 2021) .
ISSN 1863-6683
DOI der Verlagsversion: https://doi.org/10.1007/s11846-021-00480-x

Rausch, Theresa Maria:
Quo vadis, e-commerce? Insights on and innovative approaches towards selected current challenges in the e-commerce context.
2021 . - VIII, 228 S.
( Dissertation, 2021 , Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Baier, Daniel ; Rausch, Theresa Maria ; Wagner, Timm F.:
The Drivers of Sustainable Apparel and Sportswear Consumption : A Segmented Kano Perspective.
In: Sustainability. Bd. 12 (2020) Heft 7 . - No. 2788.
ISSN 2071-1050
DOI der Verlagsversion: https://doi.org/10.3390/su12072788