Institutions of the University of Bayreuth
Chair Business Administration XV - Marketing and Sportmanagement

A

Anderski, Matthias:
Integrative Human Branding - Brand Building and Brand Management in the Logic of Value Co-Creation.
Bayreuth , 2025 . - XVII, 280 P.
( Doctoral thesis, 2025 , University of Bayreuth, Faculty of Law, Business and Economics)

B

Brand, Lars:
Brands in a Transforming Society : Theoretical Concepts and Emerging Research Phenomena of Brand Management within the Context of Digital and Sustainable Transformation.
Bayreuth , 2025 . - XII, 254 P.
( Doctoral thesis, 2025 , University of Bayreuth, Faculty of Law, Business and Economics)

Brand, Lars ; Anderski, Matthias ; Ströbel, Tim:
Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis.
In: Journal of Brand Management. Vol. 32 (2025) . - pp. 150-165.
ISSN 1479-1803
DOI der Verlagsversion: https://doi.org/10.1057/s41262-024-00374-9

W

Woratschek, Herbert ; Kaiser, Mario ; Durchholz, Christian ; Ströbel, Tim:
Preisaufschläge für die sportliche Relevanz.
In: German Journal of Exercise and Sport Research. Vol. 50 (2020) Issue 3 . - pp. 406-416.
ISSN 2509-3150
DOI der Verlagsversion: https://doi.org/10.1007/s12662-020-00661-y