Institutions of the University of Bayreuth
Chair General Business Administration

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Number of items at this level: 5.

2023

Fortagne, Marius Arved ; Lis, Bettina:
Determinants of the purchase intention of non‐fungible token collectibles.
In: Journal of Consumer Behaviour. (2023) .
ISSN 1479-1838
DOI der Verlagsversion: https://doi.org/10.1002/cb.2264

2021

Ziewiecki, Sandra:
Influencer Marketing - Eine empirische Untersuchung des Einflusses des Influencer Marketings und von Influencern auf die Kaufabsicht.
Bayreuth , 2021 . - 278 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

2020

Fischer, Maximilian ; Reith, Riccardo ; Lis, Bettina:
Paying mobile at the point of sale - a question of culture?
Bayreuth , 2020 . - 49 S.

Fischer, Maximilian:
Empirische Beiträge zum Konsumentenverhalten in digitalen Medien : Diffusion und Akzeptanz innovativer Technologien.
Bayreuth , 2020 . - IX, 237 P.
( Doctoral thesis, 2020 , University of Bayreuth, Faculty of Law, Business and Economics)

Reith, Riccardo:
Reshaping the Financial Landscape : Contributions to Research on the Acceptance of Innovative Financial Services in Payment, Investment Management and Insurance.
2020 . - III, 35 P.
( Doctoral thesis, 2020 , University of Bayreuth, Faculty of Law, Business and Economics)

This list was generated on Sat Apr 20 01:36:38 2024 CEST.
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