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Institutions of the University of Bayreuth
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- University of Bayreuth (5069)
- Faculties (4484)
- Faculty of Law, Business and Economics (539)
- Department of Business Administration (355)
- Chair Business Administration XIII - General Business Administration (5)
- Department of Business Administration (355)
- Faculty of Law, Business and Economics (539)
- Faculties (4484)
2023
Fortagne, Marius Arved ; Lis, Bettina:
Determinants of the purchase intention of non‐fungible token collectibles.
In: Journal of Consumer Behaviour.
(2023)
.
ISSN 1479-1838
DOI der Verlagsversion: https://doi.org/10.1002/cb.2264
2021
Ziewiecki, Sandra:
Influencer Marketing - Eine empirische Untersuchung des Einflusses des Influencer Marketings und von Influencern auf die Kaufabsicht.
Bayreuth
,
2021
. - 278 P.
(
Doctoral thesis,
2021
, University of Bayreuth, Faculty of Law, Business and Economics)
2020
Fischer, Maximilian ; Reith, Riccardo ; Lis, Bettina:
Paying mobile at the point of sale - a question of culture?
Bayreuth
,
2020
. - 49 S.
Fischer, Maximilian:
Empirische Beiträge zum Konsumentenverhalten in digitalen Medien : Diffusion und Akzeptanz innovativer Technologien.
Bayreuth
,
2020
. - IX, 237 P.
(
Doctoral thesis,
2020
, University of Bayreuth, Faculty of Law, Business and Economics)
Reith, Riccardo:
Reshaping the Financial Landscape : Contributions to Research on the Acceptance of Innovative Financial Services in Payment, Investment Management and Insurance.
2020
. - III, 35 P.
(
Doctoral thesis,
2020
, University of Bayreuth, Faculty of Law, Business and Economics)