Institutions of the University of Bayreuth
Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek

2022

Schönberner, Jan:
Actor Engagement as Marketing Objective in Service Ecosystems – Empirical Insights and Conceptualisations at Different Levels of Analysis.
Bayreuth , 2022 . - XI, 245 P.
( Doctoral thesis, 2022 , University of Bayreuth, Faculty of Law, Business and Economics)

2021

Buser, Markus:
Value Co-Creation and Engagement Platforms: Facilitating Business in Service Management.
Bayreuth , 2021 . - VI, 189 P.
( Doctoral thesis, 2020 , University of Bayreuth, Faculty of Law, Business and Economics)

2020

Kapeller, Alexander:
Das Loyalitätsverhalten von Firmenkunden im Corporate Banking.
Bayreuth , 2020 . - XIII, 255 P.
( Doctoral thesis, 2018 , University of Bayreuth, Faculty of Law, Business and Economics)

Woratschek, Herbert ; Kaiser, Mario ; Durchholz, Christian ; Ströbel, Tim:
Preisaufschläge für die sportliche Relevanz.
In: German Journal of Exercise and Sport Research. Vol. 50 (2020) Issue 3 . - pp. 406-416.
ISSN 2509-3150
DOI der Verlagsversion: https://doi.org/10.1007/s12662-020-00661-y

2019

Kaiser, Mario:
Tickets für Sportevents : Die Ermittlung von kontextabhängigen Preisbereitschaften und Value Capture.
2019 . - X, 163 P.
( Doctoral thesis, 2019 , University of Bayreuth, Faculty of Law, Business and Economics)

2017

Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
Bayreuth , 2017 . - 31 S.

2001

Dienstleistungsqualität im Tourismus - Leitfaden für das Management.
ed.: Woratschek, Herbert ; Zieschang, Klaus
Garmisch-Partenkirchen , 2001 . - 110 P.