Institutions of the University of Bayreuth
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Schönberner, Jan:
Actor Engagement as Marketing Objective in Service Ecosystems – Empirical Insights and Conceptualisations at Different Levels of Analysis.
Bayreuth
,
2022
. - XI, 245 P.
(
Doctoral thesis,
2022
, University of Bayreuth, Faculty of Law, Business and Economics)
Buser, Markus:
Value Co-Creation and Engagement Platforms: Facilitating Business in Service Management.
Bayreuth
,
2021
. - VI, 189 P.
(
Doctoral thesis,
2020
, University of Bayreuth, Faculty of Law, Business and Economics)
Kapeller, Alexander:
Das Loyalitätsverhalten von Firmenkunden im Corporate Banking.
Bayreuth
,
2020
. - XIII, 255 P.
(
Doctoral thesis,
2018
, University of Bayreuth, Faculty of Law, Business and Economics)
Woratschek, Herbert ; Kaiser, Mario ; Durchholz, Christian ; Ströbel, Tim:
Preisaufschläge für die sportliche Relevanz.
In: German Journal of Exercise and Sport Research.
Vol. 50
(2020)
Issue 3
.
- pp. 406-416.
ISSN 2509-3150
DOI der Verlagsversion: https://doi.org/10.1007/s12662-020-00661-y
Kaiser, Mario:
Tickets für Sportevents : Die Ermittlung von kontextabhängigen Preisbereitschaften und Value Capture.
2019
. - X, 163 P.
(
Doctoral thesis,
2019
, University of Bayreuth, Faculty of Law, Business and Economics)
Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
Bayreuth
,
2017
. - 31 S.
Dienstleistungsqualität im Tourismus - Leitfaden für das Management.
ed.: Woratschek, Herbert ; Zieschang, Klaus
Garmisch-Partenkirchen
,
2001
. -
110 P.