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Institutions of the University of Bayreuth
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek

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Number of items at this level: 4.

2020

Kapeller, Alexander:
Das Loyalitätsverhalten von Firmenkunden im Corporate Banking.
Bayreuth , 2020 . - XIII, 255 P.
( Doctoral thesis, 2018 , University of Bayreuth, Faculty of Law, Business and Economics)

2019

Kaiser, Mario:
Tickets für Sportevents : Die Ermittlung von kontextabhängigen Preisbereitschaften und Value Capture.
2019 . - X, 163 P.
( Doctoral thesis, 2019 , University of Bayreuth, Faculty of Law, Business and Economics)

2017

Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
Bayreuth , 2017 . - 31 S.

2001

Dienstleistungsqualität im Tourismus - Leitfaden für das Management.
ed.: Woratschek, Herbert ; Zieschang, Klaus
Garmisch-Partenkirchen , 2001 . - 110 P.

This list was generated on Sat Sep 19 01:19:05 2020 CEST.
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