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Institutions of the University of Bayreuth
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek

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Number of items at this level: 2.

2017

Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
Bayreuth , 2017 . - 31 S.

2001

Dienstleistungsqualität im Tourismus - Leitfaden für das Management.
ed.: Woratschek, Herbert ; Zieschang, Klaus
Garmisch-Partenkirchen , 2001 . - 110 P.

This list was generated on Sun May 26 01:13:45 2019 CEST.
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