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Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction

URN to cite this document: urn:nbn:de:bvb:703-epub-3053-1

Title data

Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
Bayreuth , 2017 . - 31 S.

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Item Type: Preprint, postprint
Additional notes (visible to public): erschienen in:
Journal of Retailing and Consumer Services. Bd. 35 (März 2017) . - S. 46-56.
DOI: https://doi.org/10.1016/j.jretconser.2016.11.006
Keywords: brands; brand communities; identification; satisfaction; consumers' relationships
DDC Subjects: 300 Social sciences > 330 Economics
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Language: English
Originates at UBT: Yes
URN: urn:nbn:de:bvb:703-epub-3053-1
Date Deposited: 05 Dec 2016 11:57
Last Modified: 27 May 2021 09:02
URI: https://epub.uni-bayreuth.de/id/eprint/3053
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