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URN to cite this document: urn:nbn:de:bvb:703-epub-9108-5
Title data
Caferra, Rocco ; Di Liddo, Giuseppe ; Morone, Andrea ; Stadelmann, David:
The media morphosis of science communication during crises.
In: Scientific Reports.
Vol. 15
(2025)
.
- 5506.
ISSN 2045-2322
DOI der Verlagsversion: https://doi.org/10.1038/s41598-025-88973-7
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Project information
| Project title: |
Project's official title Project's id EXC 2052: Africa Multiple: Reconfiguring African Studies 390713894 Open Access Publizieren No information |
|---|---|
| Project financing: |
Deutsche Forschungsgemeinschaft |
Abstract
Effective science communication is crucial in informing citizens in times of crisis. The ICT-driven metamorphosis of the media industry (media-morphosis) has facilitated the shift from a rather one-directional information deficit model in science communication to a more bidirectional communication corresponding to a dialogue model. Little is known about the preferences for social media communication from the supply side of institutional and scholarly communication. Analyzing survey data from nearly 8,700 scientists, we compared their preferences for press media and social media, proxies of traditional centralized communication channels and modern decentralized channels, respectively. Our empirical results show that trust in governments and prioritizing access to all perspectives on the crisis are important factors that influence scientists’ preferences regarding forms of communication. Trust favors centralized systems, while social media serves as an alternative in contexts lacking trust in politics. Prioritizing the diffusion of different perspectives drives a shift to stated preferences for decentralized communication systems. We also show that scientists’ stated preferences for communication systems depend on the socio-political context.
Further data
| Item Type: | Article in a journal |
|---|---|
| DDC Subjects: | 300 Social sciences |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Economics > Professor Economic Policy and Development Economics > Professor Economic Policy and Development Economics - Univ.-Prof. Dr. David Stadelmann Research Institutions > Collaborative Research Centers, Research Unit > EXC 2052 - Africa Multiple: Afrikastudien neu gestalten Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Economics Faculties > Faculty of Law, Business and Economics > Department of Economics > Professor Economic Policy and Development Economics Research Institutions Research Institutions > Collaborative Research Centers, Research Unit |
| Language: | English |
| Originates at UBT: | Yes |
| URN: | urn:nbn:de:bvb:703-epub-9108-5 |
| Date Deposited: | 13 Apr 2026 11:52 |
| Last Modified: | 13 Apr 2026 11:53 |
| URI: | https://epub.uni-bayreuth.de/id/eprint/9108 |
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