The influence of individuals’ capability to use generative AI on their idea generation : the mediating role of cognitive information-processing styles

DOI zum Zitieren der Version auf EPub Bayreuth: https://doi.org/10.15495/EPub_UBT_00008701
URN to cite this document: urn:nbn:de:bvb:703-epub-8701-6

Title data

Held, Patrick ; Heubeck, Tim ; Meckl, Reinhard:
The influence of individuals’ capability to use generative AI on their idea generation : the mediating role of cognitive information-processing styles.
In: European Journal of Innovation Management. Vol. 28 (2025) Issue 10 .
ISSN 1758-7115
DOI der Verlagsversion: https://doi.org/10.1108/EJIM-06-2025-0711

	Format: PDF Name: Held et al., 2025 - EJIM - AAM.pdf Version: Accepted Version Available under License Creative Commons BY-NC 4.0: Attribution, Noncommercial
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Abstract

Purpose This study investigates how individuals’ capability to use generative artificial intelligence (GenAI) influences their idea generation and explores the cognitive mechanisms underlying this relationship. Drawing on cognitive experiential theory, which posits that individuals rely on two distinct and stable information processing styles (rational and experiential), this study examines how these styles mediate the link between GenAI usage capability and idea generation and all underlying relationships between these constructs. Design/methodology/approach This study employs a quantitative research design based on survey data from 399 business consultants located in Germany, Austria, and Switzerland at a leading global consultancy. Partial least squares structural equation modeling (PLS-SEM) is applied to test the hypothesized structural relationships. Findings The findings demonstrate that (1) individuals’ capability to use GenAI enhances their idea generation, (2) individuals’ capability to use GenAI influences both information processing styles, (3) rational information processing style enhances idea generation and not experiential information processing and (4) significant mediation effect of individuals’ tendency to rely on the rational system that translates GenAI usage capability into idea generation. Originality/value This study enriches GenAI research in innovation management by identifying individuals’ capability to use GenAI as a critical antecedent of idea generation. This capability perspective complements recent studies focusing on the extent, frequency or purpose of GenAI usage and its influence on creative outputs.

Further data

Item Type:	Article in a journal
Keywords:	Innovation management; Idea generation; Generative AI; Generative AI usage; AI capability; Cognitive experiential theory
DDC Subjects:	300 Social sciences > 330 Economics
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration IX - International Management > Chair Business Administration IX - International Management - Univ.-Prof. Dr. Reinhard Meckl Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration IX - International Management
Language:	English
Originates at UBT:	Yes
URN:	urn:nbn:de:bvb:703-epub-8701-6
Date Deposited:	20 Nov 2025 13:58
Last Modified:	03 Dec 2025 08:31
URI:	https://epub.uni-bayreuth.de/id/eprint/8701

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