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URN to cite this document: urn:nbn:de:bvb:703-epub-8352-7
Title data
Nyarko, Eric ; Bartelmeß, Tina:
Drivers of consumer food choices of multinational corporations' products over local foods in Ghana : a maximum difference scaling study.
In: Globalization and Health.
Vol. 20
(2024)
.
- 22.
ISSN 1744-8603
DOI der Verlagsversion: https://doi.org/10.1186/s12992-024-01027-x
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Project information
| Project title: |
Project's official title Project's id Open Access Publizieren No information |
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Deutsche Forschungsgemeinschaft |
Abstract
Introduction The fundamental transformation of food systems and retail environments in low-income countries is influencing consumers' food choices and dietary habits in unfavourable directions through the consumption of highly processed, energy-dense foods, predominantly manufactured by multinational food corporations. This study aims to identify the principal factors driving consumers' preference for multinational foods over local foods in the urban Accra region of Ghana. Method This cross-sectional survey involving a random sample of 200 consumers conducted in March/April 2023 using interviewer-administered questionnaires employed a maximum difference scaling approach to investigate the drivers of urban Ghanaian consumer food choices for multinational food corporations' products over local foods. The maximum difference scaling modelling analysis utilized in this study identifies the primary drivers of multinational food corporations' product preferences and the associated trade-offs. Result The study discovered that food quality and safe packaging, perceived healthiness, taste and flavour, and nutritional value were the most significant factors driving consumer preference for multinational food corporations' products over local foods in Ghana. The criterion food quality and safe packaging had the significantly highest utility than all other attributes in terms of consumer preference for products/meals from multinational food corporations over local foods. Conclusion The results of this study provide significant contributions to the existing body of research, as previous studies have not identified these factors as primary drivers of multinational food products. Public health authorities and nutritionists can use the study's findings to implement targeted quality assurance measures in local markets and to address the drivers in health education campaigns.
Further data
| Item Type: | Article in a journal |
|---|---|
| Keywords: | Nutrition transition; Multinational food corporations; Supermarkets; Fast-food; Consumer preferences; Ghana |
| DDC Subjects: | 300 Social sciences > 300 Social sciences, sociology and anthropology |
| Institutions of the University: | Faculties > Faculty of Life Sciences: Food, Nutrition and Health Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Juniorprofessur Ernährungssoziologie > Juniorprofessur Ernährungssoziologie - Juniorprof. Dr. Tina Bartelmeß Faculties Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Juniorprofessur Ernährungssoziologie |
| Language: | English |
| Originates at UBT: | Yes |
| URN: | urn:nbn:de:bvb:703-epub-8352-7 |
| Date Deposited: | 25 Mar 2025 10:15 |
| Last Modified: | 25 Mar 2025 10:16 |
| URI: | https://epub.uni-bayreuth.de/id/eprint/8352 |
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