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A four-factor framework of consumers' perception of mobile applications in context

URN to cite this document: urn:nbn:de:bvb:703-epub-3420-0

Title data

Buck, Christoph ; Horbel, Chris ; Kessler, Tim:
A four-factor framework of consumers' perception of mobile applications in context.
Bayreuth , 2017 . - 34 S. - (Bayreuther Arbeitspapiere zur Wirtschaftsinformatik ; 64 )

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Abstract

Mobile applications are not only integral to the functioning of smart mobile devices (SMD) but also one of the most commonly used technological interfaces within smart networks of connected devices. In order to market these value propositions, companies have to understand how consumers perceive apps in order to present an interface that is well received and allows for the highest benefits for companies and customers alike. From a technical perspective, apps are complex software products, but consumers do not seem to perceive them as such, because they see apps through the “lens” of context. Thus, the context in which apps and associated services are purchased and used considerably influences the way consumers interpret apps and derive val-ue from them. Therefore, this article sheds light on consumers’ perception of apps and the role of context in shaping this perception. Based on Yoo’s (2010) framework of experiential computing, we develop a framework in which context is structured into four dimensions: personal, technical, functional and social. The framework can be used to get a better understanding of consumers’ app perception and related experience and to successfully develop and market apps, provide smart services based on adequate information systems, design app stores, or regulate the legal environment. Moreover, the framework can be applied to other mobile or digital offerings and serve for a better understanding of the perception of value propositions like smart services and devices.

Further data

Item Type: Working paper, discussion paper
Keywords: Mobile Applications; Experiential Computing; Context; Perception; Consumer Behavior
DDC Subjects: 000 Computer Science, information, general works
000 Computer Science, information, general works > 004 Computer science
300 Social sciences
300 Social sciences > 330 Economics
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII > Chair Business Administration VII - Univ.-Prof. Dr. Torsten Eymann
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Junior Professorship International Management of Technology > Junior Professorship International Management of Technology - Juniorprof. Dr. Tim Kessler
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Junior Professorship International Management of Technology
Research Institutions
Research Institutions > Affiliated Institutes
Language: English
Originates at UBT: Yes
URN: urn:nbn:de:bvb:703-epub-3420-0
Date Deposited: 24 Oct 2017 06:48
Last Modified: 04 Apr 2019 05:42
URI: https://epub.uni-bayreuth.de/id/eprint/3420

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