Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction

URN to cite this document: urn:nbn:de:bvb:703-epub-3053-1

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Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
Bayreuth , 2017 . - 31 S.

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Popp_Woratschek_2016_Consumer_relationships_with_Brands_and_Brand_Communities_MANUSCRIPT.pdf - Preprint
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Item Type:	Preprint, postprint
Additional notes (visible to public):	erscheint in: Journal of Retailing and Consumer Services,Volume 35, March 2017, Pages 46-56
Keywords:	brands; brand communities; identification; satisfaction; consumers' relationships
DDC Subjects:	300 Social sciences > 330 Economics
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Language:	English
Originates at UBT:	Yes
URN:	urn:nbn:de:bvb:703-epub-3053-1
Date Deposited:	05 Dec 2016 11:57
Last Modified:	28 Mar 2019 11:49
URI:	https://epub.uni-bayreuth.de/id/eprint/3053

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