Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction

URN to cite this document: urn:nbn:de:bvb:703-epub-3053-1

Title data

Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
Bayreuth , 2017 . - 31 S.

[img] PDF
Popp_Woratschek_2016_Consumer_relationships_with_Brands_and_Brand_Communities_MANUSCRIPT.pdf - Preprint
Available under License Creative Commons BY-NC-ND 3.0: Attribution, Noncommercial, No Derivative Works .

Download (777kB)

Related URLs

Further data

Item Type: Preprint, postprint
Additional notes (visible to public): erscheint in: Journal of Retailing and Consumer Services,Volume 35, March 2017, Pages 46-56
Keywords: brands; brand communities; identification; satisfaction; consumers' relationships
DDC Subjects: 300 Social sciences > 330 Economics
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Language: English
Originates at UBT: Yes
URN: urn:nbn:de:bvb:703-epub-3053-1
Date Deposited: 05 Dec 2016 11:57
Last Modified: 28 Mar 2019 11:49
URI: https://epub.uni-bayreuth.de/id/eprint/3053

Downloads

Downloads per month over past year