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Geschäftsmodellinnovationen in der deutschen Medienwirtschaft – Zwischenbericht

URN to cite this document: urn:nbn:de:bvb:703-epub-1889-6

Title data

Lehmann, Christian ; Kunz, Reinhard ; Mütterlein, Joschka:
Geschäftsmodellinnovationen in der deutschen Medienwirtschaft – Zwischenbericht.
ed.: Bouncken, Ricarda B. . Universität Bayreuth, Lehrstuhl für Strategisches Management und Organisation (BWL VI)
Bayreuth , 2015 . - 13 S. - (BaRoS - Bayreuth Reports on Strategy ; 9 )

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Abstract

Die diesem Bericht zugrunde liegenden Daten wurden im Zeitraum September bis Dezember 2014 im Rahmen von Messeteilnahmen an der dmexco in Köln und den Münchner Medientagen erhoben. Neben Strukturmerkmalen vorwiegend deutscher Medienunternehmen wurden schwerpunktmäßig Daten zu den Geschäftsmodellen von Medienunternehmen und deren Veränderungen in den letzten Jahren erfasst. Ziel war es, die Aspekte der Geschäftsmodelle der Unternehmen zu identifizieren, deren Veränderung in besonderem Maße den Unternehmenserfolg beeinflussen.

Abstract in another language

This report is based on a study of German media enterprises with a focus on their business models. Besides structural features of the media firms we surveyed changes in their business models. The aim of the study was to identify triggers and impediments to a successful innovation of a media firm's business model which is regarded as an important means to foster competitive performance.

Further data

Item Type: Working paper, discussion paper
Additional notes (visible to public): ISSN der Serie: 2191-6306
Keywords: Medien; Innovation; Geschäftsmodell
DDC Subjects: 000 Computer Science, information, general works > 070 News media, journalism and publishing
300 Social sciences > 330 Economics
600 Technology, medicine, applied sciences > 650 Management, public relations
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI > Chair Business Administration VI - Univ.-Prof. Dr. Ricarda Bouncken
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Juniorprofessur Medienmanagement, insbes. Sportmedien - Juniorprof. Dr. Reinhard Kunz
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Juniorprofessur Medienmanagement, insbes. Sportmedien
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Language: German
Originates at UBT: Yes
URN: urn:nbn:de:bvb:703-epub-1889-6
Date Deposited: 20 Feb 2015 11:21
Last Modified: 04 Apr 2019 05:42
URI: https://epub.uni-bayreuth.de/id/eprint/1889

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