Veröffentlichungen "van Herpen, Erica"

Purnhagen, Kai ; van Herpen, Erica ; Kamps, Stefanie ; Michetti, Francesca:
Oversized Area Indications on Bonus Packs Fail to Affect Consumers’ Transactional Decisions—More Experimental Evidence on the Mars Case.
In: Journal of Consumer Policy. Bd. 44 (2021) Heft 3 . - S. 385-406.
ISSN 1573-0700
DOI der Verlagsversion: https://doi.org/10.1007/s10603-021-09490-4