Publications "Ziewiecki, Sandra"

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2021

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Ziewiecki, Sandra:
Influencer Marketing - Eine empirische Untersuchung des Einflusses des Influencer Marketings und von Influencern auf die Kaufabsicht.
Bayreuth , 2021 . - 278 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)

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