Publications "Stöcker, Björn"

Baier, Daniel ; Stöcker, Björn:
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. Vol. 92 (2022) . - pp. 645-673.
ISSN 1861-8928
DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01068-3

Stöcker, Björn ; Baier, Daniel ; Brand, Benedikt Martin:
New insights in online fashion retail returns from a customers’ perspective and their dynamics.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. Vol. 91 (19 March 2021) . - pp. 1149-1187.
ISSN 1861-8928
DOI der Verlagsversion: https://doi.org/10.1007/s11573-021-01032-1

Stöcker, Björn:
New Approaches to Customer Relationship Management in Fashion Retail Online.
Bayreuth , 2021 . - X, 162 P.
( Doctoral thesis, 2021 , University of Bayreuth, Faculty of Law, Business and Economics)