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Publications "Schreiner, Timo"

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Doctoral thesis

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Schreiner, Timo:
Increasing advertising effectiveness through individualization approaches and cause-related marketing in online shopping : Insights from the apparel industry.
Bayreuth , 2023 . - VII, 201 P.
( Doctoral thesis, 2023 , University of Bayreuth, Faculty of Law, Business and Economics)

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