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URN to cite this document: urn:nbn:de:bvb:703-epub-8915-0
Title data
Hofmann, Peter ; Meierhöfer, Simon ; Müller, Leon ; Oberländer, Anna Maria ; Protschky, Dominik:
Conceptualizing the Design Space of Artificial Intelligence Strategy : A Taxonomy and Corresponding Clusters.
In: Business & Information Systems Engineering.
(5 May 2025)
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ISSN 1867-0202
DOI der Verlagsversion: https://doi.org/10.1007/s12599-025-00941-7
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Abstract
As the real-world use of Artificial intelligence (AI) becomes increasingly pervasive, the interest of organizations in the nascent technology is currently at its peak. Although the scientific literature points out that a strategy is key to responding to technological breakthroughs, the three facets of autonomy, learning, and inscrutability that distinguish contemporary AI from previous generations of IT give rise to a novel and distinctive perspective on strategy. Particularly, the facets of contemporary AI lead to AI-induced market and resource shifts and, thus, to AI-related strategic challenges regarding the scope, scale, speed, and source from which organizations make strategic deliberations. This ultimately requires a strategic response from organizations in the form of an AI strategy. Against this backdrop, this study proposes a multi-layer taxonomy with 15 dimensions and 45 characteristics that unveils how organizations currently structure and organize an AI strategy. Conducting a cluster analysis on this foundation, this study further provides four clusters that delineate predominant design options for developing a new AI strategy or evaluating an existing one. In this way, the results contribute to a fundamental understanding of the design space of an AI strategy and enrich recent discussions among researchers and practitioners on how to advance the real-world use of AI.
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