Publications by the same author
plus in the repository
plus in Google Scholar

Bibliografische Daten exportieren
 

Identifizierung von Wertpotenzial für digitale Services von B2B-Fertigungsunternehmen am Beispiel eines Küchengeräteherstellers

DOI zum Zitieren der Version auf EPub Bayreuth: https://doi.org/10.15495/EPub_UBT_00007422
URN to cite this document: urn:nbn:de:bvb:703-epub-7422-1

Title data

Jonas, Claudius ; Watkowski, Laura Marie-Luise ; Link, Janina ; Buck, Christoph:
Identifizierung von Wertpotenzial für digitale Services von B2B-Fertigungsunternehmen am Beispiel eines Küchengeräteherstellers.
In: HMD Praxis der Wirtschaftsinformatik. Vol. 60 (2023) . - pp. 1328-1344.
ISSN 2198-2775
DOI der Verlagsversion: https://doi.org/10.1365/s40702-023-00964-2

[thumbnail of s40702-023-00964-2.pdf]
Format: PDF
Name: s40702-023-00964-2.pdf
Version: Published Version
Available under License Creative Commons BY 4.0: Attribution
Download (711kB)

Project information

Project title:
Project's official title
Project's id
Projektgruppe WI IoT
No information
Projektgruppe WI Digitale Innovationswerkstatt
No information

Abstract

Traditional business-to-business manufacturing companies face a growing need for digital services accompanying their high-quality physical products. As most digital services gener-ate a huge amount of data, they do not only offer valuable potential for customers in using the digital service but also for companies to better understand the needs and behavior of their customers. As the value creation mechanisms of digital services differ fundamentally from physical products, pricing and the development of sustainable business models are challenges for manufacturing companies. In contrast to a cost-based pricing approach, val-ue-based pricing is required, for which the value potential of a digital service must first be captured. Illustrated by the case of the kitchen appliance manufacturer Kitchenwise we in-troduce a methodological approach of how companies can identify potential digital service offerings which can be added to the physical product portfolio by developing value levers for value-based pricing. Thus, we show how Kitchenwise was able to define a price range for their digital services by engaging internal as well as external stakeholders.

Further data

Item Type: Article in a journal
Keywords: Digital Services; Value Levers; Value Proposition Design; B2B; Manufacturing Companies
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management and Digital Society
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management and Digital Society > Chair Business Administration VII - Information Systems Management and Digital Society - Univ.-Prof. Dr. Torsten Eymann
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management > Chair Information Systems and Value-Based Business Process Management - Univ.-Prof. Dr. Maximilian Röglinger
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Branch Business and Information Systems Engineering of Fraunhofer FIT
Research Institutions > Affiliated Institutes > FIM Research Center for Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Language: German
Originates at UBT: Yes
URN: urn:nbn:de:bvb:703-epub-7422-1
Date Deposited: 19 Jan 2024 09:05
Last Modified: 19 Jan 2024 09:06
URI: https://epub.uni-bayreuth.de/id/eprint/7422

Downloads

Downloads per month over past year