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Qualitative research : Extending the range with flexible pattern matching

DOI zum Zitieren der Version auf EPub Bayreuth: https://doi.org/10.15495/EPub_UBT_00005841
URN to cite this document: urn:nbn:de:bvb:703-epub-5841-7

Title data

Bouncken, Ricarda B. ; Qiu, Yixin ; Sinkovics, Noemi ; Kürsten, Wolfgang:
Qualitative research : Extending the range with flexible pattern matching.
In: Review of Managerial Science. Vol. 15 (2021) Issue 2 . - pp. 251-273.
ISSN 1863-6683
DOI der Verlagsversion: https://doi.org/10.1007/s11846-021-00451-2

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Abstract

The flexible pattern matching approach has witnessed increasing popularity. By combining deduction with induction in logic, flexible pattern matching is well suited for exploration and theory development. The paper discusses its logic, advantages and process of this approach while offering a review of research adopting this approach. We also compare and contrast it with another popular qualitative data analysis technique, the grounded theory approach, to further ground the method on the established knowledge and elaborate its strength and fitting context. This paper advances the flexible pattern matching approach by suggesting a five-step roadmap to conduct qualitative research with the approach.

Further data

Item Type: Article in a journal
Keywords: Flexible pattern matching; Qualitative methods; Grounded theory; Connecting theories and data; Qualitative rigor
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization > Chair Business Administration VI - Strategic Management and Organization - Univ.-Prof. Dr. Ricarda Bouncken
Language: English
Originates at UBT: Yes
URN: urn:nbn:de:bvb:703-epub-5841-7
Date Deposited: 15 Oct 2021 10:02
Last Modified: 15 Oct 2021 10:03
URI: https://epub.uni-bayreuth.de/id/eprint/5841
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