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URN to cite this document: urn:nbn:de:bvb:703-epub-4924-9
Title data
Bouncken, Ricarda B.:
Innovation Management.
ed.: Bouncken, Ricarda B.
.
Universität Bayreuth, Lehrstuhl für Strategisches Management und Organisation (BWL VI)
Bayreuth
,
2020
. - 33 P.
- (BaRoS - Bayreuth Reports on Strategy
; 13
)
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Abstract
In the course "Innovation management" the participants will gain a basic understanding for the meaning of innovation in the context of business administration. Furthermore, different tools for effective innovation management (creativity techniques, technology- and strategic management of innovations) are imparted. In the further course of the class, those tools and techniques are applied to practical examples. This publication gives a first broad and short overview over the class.
Abstract in another language
In der Veranstaltung "Innovationsmanagement" sollen Teilnehmende ein grundlegendes Verständnis für die Bedeutung von Innovationen im betriebswirtschaftlichen Kontext erhalten. Darüber hinaus werden verschiedene Instrumente für ein effektives Innovationsmanagement (Kreativitätsförderung, Technologie- und Strategiemanagement von Innovationen) vermittelt, die im weiteren Verlauf der Veranstaltung in praktischen Beispielen angewendet werden. Diese Veröffentlichung gibt einen ersten groben und kurzen Überblick über die vollständige Veranstaltung.
Further data
| Item Type: | Project report, research report, survey |
|---|---|
| Keywords: | Innovation Management; Strategic Management; Creativity Techniques |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization > Chair Business Administration VI - Strategic Management and Organization - Univ.-Prof. Dr. Ricarda Bouncken Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization |
| Language: | English |
| Originates at UBT: | Yes |
| URN: | urn:nbn:de:bvb:703-epub-4924-9 |
| Date Deposited: | 20 Jul 2020 08:44 |
| Last Modified: | 20 Jul 2020 08:44 |
| URI: | https://epub.uni-bayreuth.de/id/eprint/4924 |
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