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A Survey on Reputation Systems for Artificial Societies

URN zum Zitieren dieses Dokuments: urn:nbn:de:bvb:703-opus-6169


Balke, Tina ; König, Stefan ; Eymann, Torsten:
A Survey on Reputation Systems for Artificial Societies.
Bayreuth , 2009 . - (Bayreuther Arbeitspapiere zur Wirtschaftsinformatik ; 46 )


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The Internet has caused a revolution in trading. Especially cheap items are now easy to buy and sell on the Internet. As a consequence, sellers nowadays offer a wide range of products on the web, creating an abundance of choice for consumers. Consumers have the opportunity to browse on different auction sites for the item they really want. Along with this success story, however, came the stories of people being cheated by fraudulent online sellers. These frauds cover a range from not delivering what has been promised, the overrating of a product´s condition, to deliberate acts of theft. They are a result of so-called asymmetric information. Trust and reputation mechanisms are intended to address this asymmetric information distribution. This article surveys the most common trust and reputation systems.

Weitere Angaben

Publikationsform: Projektbericht, Forschungsbericht, Gutachten
Keywords: Vertrauen; Electronic Commerce; Computersicherheit
Themengebiete aus DDC: 300 Sozialwissenschaften > 330 Wirtschaft
Institutionen der Universität: Fakultäten > Rechts- und Wirtschaftswissenschaftliche Fakultät > Fachgruppe Betriebswirtschaftslehre
Fakultäten > Rechts- und Wirtschaftswissenschaftliche Fakultät
Sprache: Englisch
Titel an der UBT entstanden: Ja
URN: urn:nbn:de:bvb:703-opus-6169
Eingestellt am: 25 Apr 2014 10:09
Letzte Änderung: 22 Mai 2014 08:29
URI: https://epub.uni-bayreuth.de/id/eprint/496